Outcomex

Outcomex is an IT infrastructure integration company, specialising in different solutions, notably Cisco. They aim to help clients align their infrastructure with their business strategy by providing them solutions such as IP telephony, Data Center, Video Surveillance and Security.

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Project Overview

Previously known as Uplinx Group, Outcomex underwent a name change and rebrand. EB Pearls was tasked with assisting in this rebrand by providing a new logo, website and business card designs, as well as WordPress web development services.

Paramount to this project was to ensure that the rebrand establishes the company as an industry leader who are driven by results and have deep domain expertise.

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Solutions

Fresh and Modern Rebrand: The evolution of Uplinx called for a business rebrand that reflected the company’s organisation’s aim more accurately. EB Pearls was tasked with capturing the brand’s new visual identity, working with the company to design the logo, business cards and website.

Accessibility to Information: It was important to ensure that the website’s purpose was focused on ensuring that users were able to understand the services and solutions offered by OutcomeX was clear on the website. As a result, it was important to ensure that along with engaging visuals, user navigation was optimised to achieve this.

Capturing a New Identity: Our designers worked closely with the Outcomex team to ensure that the suite of visual assets aptly encapsulated the direction the brand should move in. In the end, we created a strong, distinct and contemporary visual identity that achieved this vision.

Strategising for Website Success: It was important that we got the user experience for the site right from the very beginning. Thus, our UX strategists worked with Outcomex to define user flow and navigation, keeping in mind that ease of finding information was a primary goal for users.

Developing for Flexibility: WordPress holds great potential for websites, due to its customisable and flexible nature. EB Pearls developers take full advantage of this flexibility by crafting websites that are beautiful and functional. Building this website on WordPress means that we could create custom layouts, that were easy to manage and edit, as the client wished.

Commentary

The new Outcomex rebrand and digital presence was definitely a bold move by the Uplinx Group. Their new identity definitely reflects the essence of integrity and expertise that EB Pearls experienced while working with their team.

“Working with the team at EB Pearls was a pleasure from start to finish. They were always prompt to respond and assist with our requests. Their guidance and work on our new branding and website has made a significant difference on our positioning in the IT industry.” – SHARLIE RAYMOND

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