Fresh and Modern Rebrand: The evolution of Uplinx called for a business rebrand that reflected the company’s organisation’s aim more accurately. EB Pearls was tasked with capturing the brand’s new visual identity, working with the company to design the logo, business cards and website.
Accessibility to Information: It was important to ensure that the website’s purpose was focused on ensuring that users were able to understand the services and solutions offered by OutcomeX was clear on the website. As a result, it was important to ensure that along with engaging visuals, user navigation was optimised to achieve this.
Capturing a New Identity: Our designers worked closely with the Outcomex team to ensure that the suite of visual assets aptly encapsulated the direction the brand should move in. In the end, we created a strong, distinct and contemporary visual identity that achieved this vision.
Strategising for Website Success: It was important that we got the user experience for the site right from the very beginning. Thus, our UX strategists worked with Outcomex to define user flow and navigation, keeping in mind that ease of finding information was a primary goal for users.
Developing for Flexibility: WordPress holds great potential for websites, due to its customisable and flexible nature. EB Pearls developers take full advantage of this flexibility by crafting websites that are beautiful and functional. Building this website on WordPress means that we could create custom layouts, that were easy to manage and edit, as the client wished.