Project Overview

Austrade wished to develop a website as a digital means to presenting their annual Benchmark Report. This meant having to take 50+ page report and transforming its contents into the digitalised form.


The greatest challenge of this project was thinking about how to transfer such a huge pool of data into the digital form, so as to not lose the comprehensiveness of the original document, whilst still maintaining a manageable online user experience.

This project also had to cater for various users. First and foremost, this data was to be available to the public, which meant that the user interface had to be intuitive and visually appealing. Additionally, the data in this report would have to be used extensively for presentational purposes. As a result, a method for exporting the data had to be conceived.

Since Austrade is a government agency, the standards for the product were of the highest grade. We needed to ensure that we put in the best standards of web design and development for this project.

Talk to us about your project

Get in touch


Content hierarchy: To organise such a large collection of data, EB Pearls devised a hierarchy for the data and information. This means users could logically and conveniently navigate the website for the information that they needed.

HighCharts: To create an enjoyable user experience, EB Pearls used HighCharts, the javascript API, to present the data. This allowed the website to be highly interactive and incredibly easy to use.

Stunning User Interface Design: As part of visual appeal, EB Pearls created a way to present the data in such a way that was professional, whilst still maintaining an interesting and dynamic look.

Exporting for Presentations: Data could be very easily exported from the report for use in presentational settings, such as, businesses, governments and schools.

Unmatched optimisation: On the development side, EB Pearls was able to create a product of the highest of quality. Using the best practices, Austrade’s web application was written with highly optimised code and speed optimisation, ensuring the large amounts of data does not impede user experience.


EB Pearls provided a fully-responsive website to present the website, creating excellent user experience across all devices. Additionally, the website boasts a Google speed optimisation of 90+ for all devices and 100% compliance with the standards set by the W3C.

The Austrade Benchmark Report transformed from a static and arduously long paper, into an interactive and convenient digital product, effectively engaging users across the board. As a result, visitors were able to discover why Australia is a great breeding ground for excellent business relationships.

Similar projects

More Projects

Get in touch

Please provide us your contact details. One of our friendly strategists will get in touch with you.
Alternatively, call us on 1800 857 679.

Website enquiry

  • This field is for validation purposes and should be left unchanged.

Our Clients

Each past client is a new story we live to tell our future clients.