Aqua Blu Australia

Aqua Blu is one of Australia’s highest quality swimwear brands, with collections for women, men and kids. Aqua Blu boasts on-trend swimwear designs that are highly fashionable and reflect the Australian lifestyle perfectly.

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Project Overview

Aqua Blu Swimwear was ready to solidify their digital presence with an updated eCommerce website that would reflect the fashionability of their brand, while allowing users to explore different collections and find their perfect style. In addition, there needed to be considerations regarding the backend management of the site.

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Solutions

EB Pearls was commissioned by Aqua Blu to design and develop a Shopify website, utilising its platform to deliver a polished website with easy management of content and products.

Modular Content: Flexibility was a very important goal to achieve for this site, especially important for the ever-changing lookbook and collections featured on the site. EB Pearls was able to customise Shopify to ensure that Aqua Blu had the greatest control over how their content was arranged.

Enhanced Shopping Experience: User experience was one of the chief considerations we kept in mind while designing and building the site. Aqua Blu’s shopping process has been improved through the inclusion of clear cues that guide users through a seamless experience.

Commentary

Aqua Blu’s revamped website is an accurate reflection of the leading-edge in swimwear fashion. The site greets users with gorgeous photography that is supported by an intuitive user experience.

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