Digital Strategy

Digital Strategy
Jun 08, 2017

The 16 Best Tips for Boosting Your eCommerce Sales with Mobile in 2017

In 2017, mobile sales continue to thrive. As more and more people put down the mouse and pick up the smartphone, savvy eCommerce leaders are doing more than just scaling their websites. Unique offerings, segmented research and more personalised journeys are helping to make buying online a breeze for consumers. If your eCommerce platform isn’t…

Digital Strategy
Jun 20, 2016

Finding The Right Outsourcing Partner

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies. When considering a partner…

Digital Strategy
Jun 13, 2016

A Guide to Perfecting your Mobile App Investor Pitch

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit. According to, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If…

Digital Strategy
May 09, 2016

A Guide To Effective Mobile Advertising Techniques

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short,…

Digital Strategy
May 05, 2016

Why The First 10% of Online Projects is Most Critical

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process. The ability to successfully manage a…

Digital Strategy
Dec 19, 2015

3 Common Challenges That Small Businesses Face Online

Owning a small business is sometimes… anything but small. If you are a small business entrepreneur you probably know what we are talking about. Sometimes, the challenges that small online businesses like yours face are nothing short of exhausting. But if you want to make it big in the world of online sales you have…

Digital Strategy
Nov 04, 2015

How to Take Advantage of Referral Marketing

Referral marketing, the modern word-of-mouth advertising Yes, people are purchasing your products based on what other people say about you. And there’s no other marketing strategy that can beat this practice. The simple reason why people trust referral marketing so much is because its principle is grounded on reviews written by people who have already…

Digital Strategy
Oct 30, 2015

How to Make the Most of Captured Leads

Every business owner’s goal is to attract more customers to their business, grow their profits, and stay on top of the game at all times. What are you doing to be on top of the news every day? When it comes to the online environment your website is the first contact people have with your…

Digital Strategy
Oct 25, 2015

5 easy steps to capture leads effectively

Are you starting to lose some ground in your sales department? Are you trying to turn leads into (returning) customers? In every business one of the most important goals is to bring more and more customers. You need to keep the business constantly moving. But every goal has its little goals, and every little goal…

Digital Strategy
Oct 17, 2015

How To Convert Visitors Into Customers

Like any other business owner, your goal is to convert your online visitors into customers. And how do you do it? Why should they choose your business over someone else’s? First of all, you need to deliver quality to your customers at the most competitive price. Yet the first contact most of your clients have…

Digital Strategy
Oct 10, 2015

How to Attract Visitors to Your Website via Channels

Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected? For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a…

Digital Strategy
Oct 04, 2015

5 Ways to Identify Your Customers

Understanding your customer and providing them with what they need is the most important part of a successful business. For any service or product, customers are presented with multiple options. So convincing them to use your service or product is not easy. In this week’s article, we will outline a stepwise guide to strategically identify and understand…

Digital Strategy
Mar 10, 2015

Prototyping: The Best Way to Convince an Investor

Have you ever wondered how big business get to be big businesses? How a start-up can appear professional and successful right out of the gate? And does this make you look at your own business or project and wonder what “they” have that you don’t have? The short answer is: Money. The fact is, though,…

Digital Strategy
Jan 11, 2015

Why EB Pearls is a Perfect Fit for Startups?

Running a start up is a rather complicated process, one with enough related concerns to keep an entrepreneur’s head spinning with the belief that there simply aren’t enough hours in the day. This is why relying on EB Pearls is vital to the success of a start up – the qualities which we bring to…

Digital Strategy
Jan 04, 2015

Festive period is the best time to start a new project

This is a time of year when many people choose to kick back, relax, think about the year which has just wrapped up and make plans for the coming months. It’s a time when new To Do lists are created, resolutions made and plans put in place. What lies behind all of this activity? Creative…